{"id":74825,"date":"2019-10-21T00:00:38","date_gmt":"2019-10-20T22:00:38","guid":{"rendered":"http:\/\/www.noubarris.net\/web40\/?p=74825"},"modified":"2019-10-18T11:18:07","modified_gmt":"2019-10-18T09:18:07","slug":"una-guia-que-convida-a-comprar-a-les-roquetes","status":"publish","type":"post","link":"https:\/\/www.noubarris.net\/web40\/una-guia-que-convida-a-comprar-a-les-roquetes\/","title":{"rendered":"Una guia que convida a comprar a les Roquetes"},"content":{"rendered":"<p><strong>Una campanya del Pla de Barris incentiva l\u2019\u00fas del comer\u00e7 de proximitat<\/strong><\/p>\n<p>L\u2019elaboraci\u00f3 i difusi\u00f3 d\u2019un pl\u00e0nol de comer\u00e7os de les Roquetes \u00e9s l\u2019element central de la nova campanya de promoci\u00f3 del comer\u00e7 de proximitat engegada pel Pla de Barris i Barcelona Activa. Una iniciativa que tamb\u00e9 s\u2019ha dut a terme a la Zona Nord en col\u00b7laboraci\u00f3 amb les associacions de comerciants. \u00a0L\u2019objectiu de la campanya no \u00e9s altre que promoure la compra als comer\u00e7os del barri.<\/p>\n<p><strong>Una guia detallada de comer\u00e7os de proximitat<\/strong><\/p>\n<p>Als pl\u00e0nols hi ha una relaci\u00f3 detallada dels diversos comer\u00e7os que hi ha a les Roquetes i la Zona Nord, respectivament. En total, les Roquetes i els barris de la \u00a0Zona Nord (Ciutat Meridiana, Torre Bar\u00f3 i Vallbona) concentren 300 establiments que van de la venda de fruita i verdura als mobles, passant per ferreteries, perruqueries o botigues dedicades a l\u2019electr\u00f2nica i la inform\u00e0tica o a l\u2019automoci\u00f3, entre moltes d\u2019altres. \u201cEls comerciants necessit\u00e0vem un impuls \u2013 comenta Carmen Encinas &#8211; \u00a0I estem lluitant per poder sortir endavant. I amb aquesta guia ens hem adonat que tenim un gran comer\u00e7 i cal tenir-ne cura.\u201d \u00a0A partir de la guia els mateixos comerciants informen els ve\u00efns de com trobar tot all\u00f2 que necessiten sense sortir del barri. \u201cTenim una d\u2019aquestes guies a la cl\u00ednica dental \u2013 explica Mar\u00eda Rodr\u00edguez, presidenta de l\u2019Associaci\u00f3 de Comerciants de les Roquetes &#8211; Quan venen pacients i ens diuen \u2018escolta, coneixes alguna ferreteria?\u2019 Ara els hi podem mostrar en el mapa i ens ajuda molt.\u201d<\/p>\n<p><strong>Comer\u00e7os amagats entre pendents<\/strong><\/p>\n<p>L\u2019orografia de barris com les Roquetes o els de la Zona Nord no afavoreix el passeig dels clients a la recerca de comer\u00e7os. \u201cA les Roquetes hi ha moltes pujades i baixades, no \u00e9s un lloc de passeig \u2013 comenta Rodr\u00edguez &#8211;\u00a0 No \u00e9s, per exemple, una rambla on la gent vagi passejant i digui: \u2018ai, mira he trobat aquesta botiga!\u2019. Si no saps que existeix una botiga no puges carrer amunt.\u201d La guia de comer\u00e7os \u00e9s tamb\u00e9 molt \u00fatil en un barri on hi ha molta gent gran i amb bretxa tecnol\u00f2gica important. \u201cMolts comer\u00e7os petits del barri no estan geolocalitzats a les aplicacions tecnol\u00f2giques. I molts clients no les fan servir per trobar els comer\u00e7os que necessiten\u201d, afegeix la presidenta de l\u2019associaci\u00f3 de comerciants de les Roquetes. Aquest iniciativa \u2018anal\u00f2gica\u2019, per\u00f2, pot fer m\u00e9s visibles les botigues i convertir-les en referents. \u201c Tots tenim a la porta de la nostra nevera, els quatre papers amb els restaurants o les pizzeries o les quatre botigues que porten menjar preparat. O tens el lampista. \u2013 explica Jordi Mart\u00ed, regidor de Presid\u00e8ncia, Pressupost i Pla de barris- M\u2019agradaria imaginar que els ve\u00efns de les Roquetes el pengen a la nevera. El tenen a la vora i poden mirar si aquesta oferta hi \u00e9s\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una campanya del Pla de Barris incentiva l\u2019\u00fas del comer\u00e7 de proximitat L\u2019elaboraci\u00f3 i difusi\u00f3 d\u2019un pl\u00e0nol de comer\u00e7os de<\/p>\n","protected":false},"author":2,"featured_media":74828,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_layout":"default_layout","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[132,136,124,137],"tags":[153,49,530,438],"class_list":["post-74825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ciutat-meridiana","category-les-roquetes","category-societat","category-torre-baro","tag-comerc","tag-les-roquetes","tag-pla-de-barris","tag-zona-nord"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - 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