{"id":75937,"date":"2020-06-29T00:00:18","date_gmt":"2020-06-28T22:00:18","guid":{"rendered":"http:\/\/www.noubarris.net\/web40\/?p=75937"},"modified":"2020-06-26T13:31:15","modified_gmt":"2020-06-26T11:31:15","slug":"una-campanya-per-incentivar-la-compra-a-les-botigues-de-proximitat","status":"publish","type":"post","link":"https:\/\/www.noubarris.net\/web40\/una-campanya-per-incentivar-la-compra-a-les-botigues-de-proximitat\/","title":{"rendered":"Una campanya per incentivar la compra a les botigues de proximitat"},"content":{"rendered":"<p><strong>El Districte, els eixos i les assocacions comercials de Nou Barris preparen accions per generar riquesa al barri\u00a0\u00a0<\/strong><\/p>\n<p>Quan compres a les botigues petites, dones vida a m\u00e9s gent i generes riquesa al teu barri. Si compres fora, per\u00f2, la riquesa marxa. Aquest \u00e9s el principal missatge de la campanya comunicativa &#8220;Viu Nou Barris. Viu el comer\u00e7&#8221;, que seguida d\u2019una mesura de govern i d\u2019un nou Pla de Comer\u00e7 que permetran posar en marxa accions espec\u00edfiques de suport al comer\u00e7 m\u00e9s enll\u00e0 de la comunicaci\u00f3. Aquestes accions aproparan i complementaran al territori de Nou Barris les mesures que la ciutat posa en marxa ara.<\/p>\n<p>L\u2019objectiu de la campanya \u201cViu Nou Barris. Viu el seu comer\u00e7\u201d no \u00e9s altre que el d\u2019incentivar la compra en els comer\u00e7os de proximitat, establir i refor\u00e7ant el vincle emocional dels ve\u00efns i ve\u00efnes amb el comer\u00e7 dels barris.<\/p>\n<p>Comprant als barris, contribu\u00efm a fer que els establiments esdevinguin motor de l\u2019economia, generadors d\u2019ocupaci\u00f3 i creadors d\u2019espais de relaci\u00f3 i de millora de la conviv\u00e8ncia, la cohesi\u00f3 social i la seguretat.<\/p>\n<p>La campanya compta des del principi amb la col\u00b7laboraci\u00f3 del teixit comercial del districte, representat per les associacions de comerciants de Trinitat Nova, Tur\u00f3 de la Peira, Zona Nord, Roquetes, Virrei Amat, La Rambleta i Valldaura; els eixos Maragall, Fabra Centre i Nou Barris Centre Comer\u00e7, i els mercats de Nou Barris.<\/p>\n<p>Els comer\u00e7os del districte es troben tamb\u00e9 agrupats en una plataforma anomenada Viu Nou Barris, que compta amb la p\u00e0gina web <a href=\"http:\/\/www.viunoubarris.com\/\">www.viunoubarris.com<\/a>\u00a0i diversos perfils de xarxes socials, des d\u2019on s\u2019ofereix informaci\u00f3 actualitzada sobre els comer\u00e7os del districte.<\/p>\n<p>La campanya arriba en el marc de la crisi causada per la covid-19. Amb la declaraci\u00f3 de l\u2019estat d\u2019alarma de mitjans del mes de mar\u00e7 molts establiments van haver d\u2019abaixar la persiana, amb el conseq\u00fcent perjudici econ\u00f2mic.\u00a0La iniciativa, a m\u00e9s, vol agrair i recon\u00e8ixer l\u2019esfor\u00e7 de tots els establiments que van romandre oberts durant les primeres fases de la crisi per tal d\u2019oferir al ve\u00efnat els productes alimentaris, sanitaris i de neteja de primera necessitat.<\/p>\n<p>En paral\u00b7lel, la ciutat de Barcelona ha engegat una campanya amb id\u00e8ntic objectiu i un paquet de m\u00e9s de quaranta mesures espec\u00edfiques per fomentar i reactivar el comer\u00e7 de proximitat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Districte, els eixos i les assocacions comercials de Nou Barris preparen accions per generar riquesa al barri\u00a0\u00a0 Quan compres<\/p>\n","protected":false},"author":2,"featured_media":75939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_layout":"default_layout","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1,124],"tags":[153,319,263],"class_list":["post-75937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nou-barris","category-societat","tag-comerc","tag-nou-barris","tag-veins"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - 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